10 Web Design Rules to Attract Customers
Like fashion, not all web designs make the mark. What differentiates good and bad web design?
It boils down to one simple fact: did the website accomplish what it was created for? So long as it fulfils its purpose, we can proudly say that it is a good web design.
Now, we all know that most websites want traffic. But most importantly, does your web design convert your visitors well? Let’s take a look at 10 web design rules to attract customers.
Give your visitors relevant information on your web.
Your visitors land on your site with something in mind; they want answers. Giving them the information they are looking for is the 1st thing to keep them on your site.
If the information you provide on your web is not something that your visitors want, they will leave your page and there goes your chance to convert them into customers.
Remember, if you can give them what they want, they might become what you want: customers.
Don’t make your visitors think.
Visitors on a website don’t read, they scan. Show your value in the most obvious manner possible on your page. There’s no reason to hide it or keep your web visitors in suspense.
The web design should showcase information as clearly as possible, and at the same time, direct your visitors on what to do next.
Visitors will follow the navigation system in your web if you have a good web design.
Direct visitors’ navigation in your web.
Like what we mentioned in the previous point, visitors don’t like to think. Or even guess. The navigation system in a website is extremely important to lead your customers through the process of becoming your customer.
Keep your navigation system as simple as possible during the web designing stage. The simpler the navigation is, the more compelling it would be for your visitors to stay on your site.
Let’s just remember one important fact: once your visitor leaves your site, you stand no chance of acquiring them as your customer.
Put important information above the fold.
This is a super important web design factor. If you are wondering what is above the fold, it is the upper half of a newspaper’s front page, where an important news story or photograph is often located.
In the context of web design, it refers to portions of a webpage that are visible without scrolling. The portion above the fold is crucial for keeping your visitors on your site, because that will be the first thing they see before taking any further action.
If your information attracts them when they land on your web, they will continue to manoeuvre around your site.
Set clear expectations.
Set clear expectations of what is going to happen when a particular button is pressed. This will help prevent disappointments or leading your visitors to irrelevant information that they weren’t expecting.
Have a Call-to-action button that stands out.
Ultimately, what you want your website design to do is attract customers for you, and the critical task for it to do so, is to create an opportunity for visitors to click on the call-to-action button, fill up an enquiry form, join a mailing list, or even add to cart and eventually checking out.
Humans are visual animals. Our behaviour is pretty much affected by what we see. Thus, having a call-to-action button that stands out will lead our brains to process it as something that is compelling to click on.
Imagine that your website design is black in the background and there is a bright orange button to be clicked. That bright orange button will definitely catch your attention. *Wink *Wink
Don’t put up unnecessary distractions.
This is a bit related to point 6. Since what you want is getting your visitors to click on the call-to-action button, don’t distract them with different things, like asking them to like your Facebook page or following you on Twitter.
This forces people to leave your website. To conclude, just keep your web design focused towards the core goal of your website. Check out this article I have about web design trends that may aid you.
Video converts better.
Videos increase the length of time people stay on your page, giving your brand message a longer time to sink into the visitor. This leaves a deeper impression of your business in your potential customers’ head.
Another important factor to take note is that humans are lazy animals. We prefer to watch a video rather than read lengthy texts. Statistics have shown that videos increase conversion by 30%.
Visitors are visiting websites on mobile phones or tablets on the move nowadays, and this means that a mobile responsive site is extremely important for a good user experience on your site.
On 21st April 2015, Google released a significant new mobile-friendly ranking algorithm, which people termed as the Mobilegeddon, where millions of websites will see a significant drop in their page ranking if their websites are not mobile responsive.
Keep your website design simple.
Last but not least, keep your website design simple. A fanciful web design may look nice but not necessarily be able to help you attract customers.
A website with a simple navigation system, stand out call-to-action button, and good user experience should do a pretty good job in attracting customers for you.
Let your site work hard for your business with the right web design. Customers will keep flowing in, and you will be busy counting the cash in your pocket after that.
Want to know what you need in a good website? Watch our free video here!