4 Reasons Why You NEED To Invest in a Mobile Device Application

4 Reasons Why You NEED To Invest in a Mobile Device Application

Khairul Khairul • December 2, 2015
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Mobile device application

Did you know that 80 percent of internet users access information through their smartphone? Or that smartphone users spend 89 percent of their mobile browsing time on apps?

Yes, these statistics speak for themselves: More consumers are using mobile apps than ever before and the number is only expected to increase in the next few years.

If you still haven’t got round to investing in a mobile application, it begs the question: What on earth are you waiting for?

If you’re a business owner, investing in an app will enable MORE consumers to engage with your brand, access products, and services, and interact with your company.

What’s more, you’ll likely notice an INCREASE in customers and a boost in sales. Sounds pretty impressive, right?

If you haven’t yet invested in a mobile app, now’s a better time than ever. By the end of this article, you’re going to find out the FOUR reasons why you need to invest in a mobile device application.

Ready to get started? OK, let’s go!

1. Smartphone use is the highest it’s ever been

consumer barometer graph mobile device application

Don’t think it’s worth investing in mobile device application design? Think again!

These statistics will blow your mind: According to Consumer Barometer with Google, 88% of Singaporeans now own a smartphone (highest in the world), while nearly all of 18-34s have a smartphone of their own.

To put it simply: Smartphone use is the highest it’s ever been.

People rely on their smartphones not only to make calls but to access information quickly.

They use search engines on mobile browsers to find products and services, interact with friends and family on social media apps and play games when on the go.

But why?

Well, using a smartphone to access information can be a lot quicker than turning on a desktop or laptop and opening a web browser.

Mobile apps can make this process even quicker, especially good mobile application design that lets people find products and services quickly.

So, what does the popularity of the smartphone mean for your business?

Well, you’ll be able to a reach a larger audience in a quicker amount of time when you invest in a good mobile device application.

People who download your app get access to your services, products, company information, and promotions without having to use their laptop or desktop.

While you many argue that a responsive website can perform the same functions, there are still functions that cannot be done on the responsive website. Such as access to camera, GPS, swiping, etc.

Check out this article I wrote about choosing between a responsive website or a native app.

Slow website

What’s more, studies show that slow-loading websites can increase your bounce rate (when an individual leaves your website and looks elsewhere for the same information).

That’s why it’s so important to have a good mobile app that will present all the information you want to convey. Got it?

Mobile technology has sky-rocketed in recent years.

In 2009, only 23 percent of the American population owned a smartphone.

Today, you will be able to reach more customers and generate more leads with your marketing material. All consumers need to do is download your app!

2. Create a direct marketing channel to your customers

Increasing Visibility

Want to increase the visibility of your brand online? Look no further than a mobile app!

Let’s face it: Consumers can be difficult to deal with sometimes. They want information – and fast; if you can’t provide it to them, they’ll go elsewhere.

Having a mobile app of your own can be a powerful marketing platform and will enable you to communicate with your customers in a quick and effective way.

There are a number of different ways you can do this.

Push notifications – alerts that notify a smartphone or tablet user about an important announcement – can be used to drum up interest in your brand or introduce new products or services.

You can also notify customers about a particular offer or discount that will help to increase your sales.

Mobile apps are so great for marketing because you can target your customers when they are on the go.

‘Static’ marketing like radio, TV, or print adverts will only reach your demographic they are in the right place at the right time (for example, tuned into a particular network at a particular time to see your commercial).

Mobile marketing is DIFFERENT in this regard; you can target your customers when they are out shopping, at a restaurant, at school, or work. Pretty much anywhere!

Deliver high-impact marketing messages to your audience could maximize your profits and develop a new customer base pretty quickly. And you have to agree that sounds pretty fantastic, right?

Still don’t believe me? How about this statistic from eMarketer?

According to them, the number of smartphone users worldwide will reach 2 billion next year, and by 2018, half of the world’s population will have a smartphone.

mobile device application dominate

If you are a local business, this should excite you. After all, you’ll be able to increase the visibility of your brand not only to a local audience but to a potential GLOBAL one – just by investing in a mobile application.

This means a greater reach for your products and services without having to do much at all!

3. Strengthen customer loyalty

Customer Loyalty mobile device application

OK, so we’ve explained how mobile apps can be a powerful way to target new customers. But what’s the point in having all these customers if you can’t keep them?

Another benefit of investing in a mobile device application is that you can strengthen the relationship between the consumer and your brand quite effectively with minimum fuss.

Increase customer engagement with special offers and deals (10% off! Buy-one-get-one-free! Free shipping!) or convince them why they should invest in your brand.

Having a mobile device application for your business will strengthen customer loyalty by offering a personalized service to everyone who downloads your app.

You will be able to showcase products and services based on a customer’s likes, habits, and purchasing history and create tailor-made content that really resonates with your audience.

But that’s not all.

Your consumers will be able to access information all in one place on your mobile app, including their past purchases and personal details – making it much easier for them to change their address or payment details for example.

Customer Loyalty with mobile device application

Your customers will thank you for this and reward you with their loyalty!

You can also introduce a customer loyalty scheme where consumers can earn points or bonuses for every purchase they make.

They can redeem these points on future products – increasing the amount of goods they order from your online store.

According to 451 Research, a whopping 37 percent of smartphone users in the United States have used mobile reward apps in the past to collect or redeem points.

Furthermore, 21 percent were interested in trying one. Studies have shown time and time again that introducing loyalty programs can help you to keep MORE of the customers you love.

Digitizing your loyalty scheme wth a mobile application is an excellent way to reach out to more people and increase your profits in the process.

One company that proves the power of customer loyalty programs is KeyRing, which is like a mobile wallet that stores loyalty card info.

The mobile app, which is available on Apple iOS, Android, and Blackberry, has been downloaded a huge 10 million times and many companies are using the platform to send products and offers to their customers.

4. Enhance the shopping user experience with a mobile device application

mobile device application user experience

Mobile apps not only benefit you as a business owner but your customers too!

In fact, a well-designed app can improve the user experience when they are accessing information or shopping online.

We talked a little before about how your bounce rate will increase if your website isn’t properly optimized for mobile use.

Well, go one step further by creating your very own mobile app, which will be compatible for the device a customer is using to access information.

Mobile apps can increase the customer experience because they are more user-friendly than a responsive website.

Your customers will be able to access info quicker without having to worry about slow loading times or incomplete pages.

The result? More happy customers and hopefully more sales!

Once your customer has downloaded your new app, they will be able to browse through your online store, view product pages with specifications and shipping information, look at photos of products and services, and much more.

Zalora did a fantastic job on this.


You can even introduce a one-click contact button, where consumers will be able to contact you if they have a query about a product or just need some help.

Many of the best apps today have a search function where customers can find all the products that you have listed on your regular website – but in a quicker time frame.

These apps also offer more interactivity and usability than regular websites; with push notifications you can alert your customers about new features.

When a customer downloads your app on their smartphone or tablet, it will be there on their home screen, further increasing the chance of the customer visiting your online store.

They won’t need to search for your website on a mobile browser; instead, they will be able to see your products and services in mere seconds.

Smartphones have smaller screens than desktops or laptop computers, so a mobile responsive site often come with limitations.

Your mobile responsive website might need to limit important information in order to increase functionality on various devices.

With a mobile app, you don’t have to worry about that.

Overcome slow connectivity and a small screen by optimizing an app for a particular device (for example, iOS or Android) – something that’s much harder to achieve on a stock web browser.

Want to enhance the user experience further? How about providing one-touch access to your inventory, making shopping less of a hassle? Or embedding a QR code scanner so consumers can find products quickly?

You can offer free chat, videos, product tutorials and demonstrations, blogs, maps, and much more – the sky’s the limit.

If you own a restaurant or hair salon, let your customers arrange their own appointment outside of working hours without having to call you directly. If you own a hotel, install a quick-and-easy booking system that your customers will love.


If, at the beginning of this article, you had doubts about the future of mobile technology, those should have now disappeared.

You see, a mobile device application is much more than just something to sell your products and services.

Instead, it can be used as a powerful marketing platform to attract customers from around the world.

You’ll be able to create content that your readers are interested in with the end-goal of generating new leads and strengthening existing customer relationships.

But there’s even more!

Due to the popularity of smartphones and tablets, you will be able to use mobile device application development to enhance the shopping user experience and increase customer loyalty.

Investing in a mobile device application could be the best thing you do this year!


Phew, we’ve learned a lot! Here’s a quick takeaway with the main benefits of investing in a mobile app…

  1. Smartphone use has increased significantly in the last few years. Be part of the action and create one for yourself. With more smartphone devices (and mobile tablets) predicted to be sold in the next few years, you will be able to target more customers and generate more leads. Yes, it really is that simple!
  2. Mobile apps provide you with a direct marketing platform where you can reach your consumers quickly and effectively. It could be more effective than TV or radio advertising (and maybe even cheaper in the long run), especially as you will be able to target your demographic when they are on the go and away from other media.
  3. Strengthen customer loyalty by providing one-touch access to your contact information, introducing product offers and deals, and implementing a new customer loyalty scheme. Your customer base can collect and redeem points on your mobile app to use on future purchases.
  4. Do you have a mobile website that’s slow-loading? Fails to work properly on some devices? Weigh between a mobile responsive website and a native app. If you decide on a mobile device application. you’ll be able to incorporate new features and improve the customer experience. Features like maps, product pages, QR scanners and more can encourage your customers to come back to your mobile app time and time again in the future. Of course having a native app beats a website anytime, but it is much costly.

Talk to us, let us help you. We know what we are doing. Learn more about a mobile device application over here.

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