How Mobile Application Help To Grow Your Business
From the dot.com to the iPhone 3G and till mobile applications, smartphones and tablets are growing exponentially every single year. Technology advancement, no doubt is the modern way of advertising, way of business model and analysis of data collected by large companies.
But the question is, how can new start-ups or a traditional firms leverage on such advancement?
Singapore has become one of the top users of smartphone in the world. If you don’t believe in that, take a look around you when you are out in the public.
Do you not see that people’s heads are usually down surfing their phones or tablets? Even workers from developing countries own a smartphone because of companies like XiaoMi or Micromax, which are coming out to compete for a slice of the pie in the mobile world.
So how can mobile application really help companies now?
Mobile application, in the simplest explanation, is a computer program designed to run on your smartphones and tablet. It is usually distributed through Apple App Store, Google Play, Blackberry App World or Windows Phone Store.
Most people usually have one simple conclusion – mobile apps are only for big companies. Only big companies have the budget for that.
That’s a terrible mistake.
In fact, most clients who engage us are the small and midsize businesses who believed in the mobile trend and saw the importance of an effective mobile strategy involving more than just a mobile-friendly website.
With the increase of smartphones, mobile applications are so easily accessible because the speed of internet is improving.
Even if you are in another part of the world, as long as you have an internet connection, you can just log on to the application and start stalking anyone you want to! If you want a taxi, Grabtaxi and Uber are just around the corner.
If you want to have more “social” life, time to stalk your friends on Facebook and Instagram. That’s how powerful mobile application can be. That’s how convenient they can be too. That’s the advantages of a mobile application.
They allow you and your business to BE VISIBLE to your customers at ALL times.
Direct marketing Channel
Once you have your own mobile application, you are FREE to use it at your own will. The best thing you can ever use it is to create a direct marketing channel from it. Y
ou can easily provide sales and promotion to your customer at the snap of your fingers. With the push notification, you can easily remind them about your service and products whenever it makes sense.
A mobile app for your business can greatly contribute to your brand awareness if you know how to leverage on the maximum potential of it. First, you need to know how to brand it.
Remember that you can create anything at the snap of your finger? How convenient isn’t it? Branding is all about bringing the images to your customers.
The user experience (UX) and user interface (UI) will help to create these images. The way you present your products, your service will tell your customer what kind of style and brand you want to portray on.
No matter whether you are selling food or delivery services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers and it will really makes you and your customer connect.
This connection is not something you can buy with just money alone.
Last but not least, these create only one thing for your company – customer loyalty. That’s what you want isn’t it? A happy and satisfied customer brings in higher retention rate and lowers cost of acquiring too.
Therefore, invest in a mobile application. But don’t make it just a mobile application. Make it mobile web and mobile application friendly for your customer.
These will complement each other and brings your business up to the next level.