E-Commerce Script
Global B2C E-Commerce sales amounted to 1.5 TRILLION US dollars in 2014. Statistics show that 40% of worldwide internet users have bought products online. This makes up to more than 1 BILLION online buyers and this figure is still going up. Traditional businesses have started setting up E-Commerce departments as additional channel of sales for their products & services. With so many competitors fighting for the same piece of pie, what are the main factors that contribute to your E-commerce success?
- Building close relationships with customers with the help of CRM tools
- Acquiring new customers is much more costly than retaining existing ones. Moreover, maintaining good relationship with customers helps to generate brand loyalty which makes them less likely to turn to your competitors.
- On-going promotions
- Research shows that 80% of your revenue comes from 20% of your current customers. On-going promotions can be a very effective way of retaining customers by keeping them actively engaged with your brand. Apart from that, promotions often help to drive new customers who are price-sensitive to your e-commerce website
- Consistent marketing efforts & strategies
- Many E-commerce business failed due to the lack of awareness which translates into low traffic. A well thought-out marketing strategy, together with consistent efforts, will help you drive more traffic to your website and results in more sales.
- A good website.
- It is the most important element of all, as it sets the foundation of an E-Commerce business. Attracting traffic is just half the battle won, you need a good website to optimize conversion rate to win the other half.
Building an E-Commerce business is very similar to building a skyscraper. If you want a towering skyscraper, you need to dig a deep foundation. Managing customer relationships, giving promotions, and strategizing marketing are your building blocks, while a good website is what makes a deep foundation.
Now, since a good website is so important, we will be putting more emphasis on this topic for your benefit if you are serious about making MONEY in the E-commerce world. Here are 5 key ingredients to optimize conversion rate for an E-Commerce website.
- Quality Product Images
- Stand-out CTA Buttons
- Clear Product Descriptions
- Easy Navigation
- Excellent Customer Reviews
Quality product images.
Let’s face it. Humans are predominantly visual beings. Hence, high definition product images with views from different angles will be able to capture users’ attention and entice them to buy.
Stand-out Call-to-action buttons. (Also known as CTA)
A call-to-action is an image or line of text that prompts your visitors to take a desired action. Be it joining your mailing list, downloading a coupon or purchasing an item, creating an eye-catching CTA button so outstanding that users can’t resist clicking on them is the key to success.
Clear Product Descriptions.
Since your customers can’t physically feel your product over the web, they can only evaluate the products based on your product images and description. It has to be as descriptive as possible for the customer to have a clear picture of what they are actually purchasing.
Easy navigation.
A good e-commerce website has to be easy and convenient for your customers to toggle around. E-Commerce navigation serves the same purpose as a shopping mall directory, it allows customers to find their desired products with ease.
Excellent customer reviews.
Customers nowadays make purchases based on positive reviews. Based on a survey, 90% of buying decisions are influenced by positive reviews!
To sum things up, E-commerce is definitely going to help grow your business revenue, but like all businesses, you need to invest in the right manner before the returns come back to your pocket. Getting the foundation right is extremely crucial, because fixing a wrong foundation may cost even more in the long run.
At Web Imp, we have a team of dedicated in-house professional developers ready to assist you on setting your E-Commerce foundation right. Check out all the awesome work we’ve done at www.webimp.com.sg, and drop us an enquiry to boost your E-commerce sales today!
